And so, it followed suit, creating new content for the sector and adapting its land-based launches to fit in with this model, too. Originally starting out by providing the land-based casino industry with games, it didn’t take long for the company to realise that many games were moving to the online sphere. The online sector of the Merkur Gaming brand was established back in 2006, and it has its headquarters in the northern German city of Lübeck.